ABOUT
The Collective Me
Human experience is a series of never-ending, overlapping stories bumping into one another in expected and unexpected ways. Our days are made up of personal narratives of good and evil, joy and conflict, magic potions and angry gnomes. They are naturally co-creations based on a push and pull of projection and interpretation. We interpret, analyse and synthesise the characters and events in our lives to help us make sense of the world...
The tools to tell tales are evolving, becoming more participatory and more engaging than just the printed word or the moving image. ...
It weaves narratives from seemingly innocuous blogs, magazine ads, TV slots, fashion labels and public phone calls. Clues in the alternate realities designed by authors are littered in the physical and the virtual; consumers simply need to be tuned in to see them, and willing to take part in the unfolding narrative.
follow our unfolding story in your life as well as ours